Numero Uno: Vail, CO
The venerable Ski Magazine came out with their annual rankings of the Top Ten Resorts in North America last week and much to the delight of our local tourist industry Vail took the top spot after a runner up showing last year. Despite the media review website Mondo Times claiming that Ski is one of the worst American media outlets, high rankings from Ski are more sought after by resorts than the powder that so often blankets the hallowed hills. A top spot on the list is an advertisers dream - but why is it so coveted? It's because resort marketers know that people take this stuff as gospel and the demographic that typically reads Ski has pockets deeper than the snow in Blue Sky Basin after a mid-winter dumping.
Relying on the opinion of ranking makers is a hell of a lot easier than going out and making the decision on your own. But what rankings don't account for are the differences in people's preference when it come to what they desire - in this case a ski vacation.
Now don't get me wrong, I think Vail is a fantastic resort and ski area, but some vacationers may not want to hop on the next flight to Eagle before a little further investigation. Though Vail did hit the top ten in 13 of the 18 categories defined by Ski, it was only in the top five in two (terrain/variety and lifts) - and it wasn't number one in any single category. I'm not sure if price was one of the categories (the article doesn't hit newsstands until this week), but I'll venture a guess that affordability isn't one of Vail's claims to fame.
The amount of credence people place on rankings from mediocre media sources amazes me at times. Rankings come out constantly about the best places to live, best colleges, biggest party schools, highest paying college major, top companies, and whatever other non-quantifiable topic they can come up with (ok fine, you can quantify salaries). Denver/Boulder was recently ranked the best city for singles, which I think is a total crock. However friends from other parts of the country used to ask me if it's tough to beat all the women off (when I was living there of course). I doubt that a city nicknamed Menver can really be the best place for singles - whether you're male or female.
The college rankings have gotten my goat for years. The choice of a college is so personal that it can't be anywhere near possible to make a list of the country's best. I could see a particular individual making their own ranking of colleges that would be best for them, but a blanket statement of the best schools for everyone is downright impossible.
In fact, there has been much controversy over the validity of college rankings. U.S. News and World Report, which has long been touted as holier than thou when it comes to college rankings has been accused of changing ranking criteria to shuffle schools out of the top spot in an effort to peak more interest in their rankings. In 1998 the Association of American Law Schools called the U.S. News and World Report law school rankings, "misleading and dangerous". Basically these rankings are taking a subjective topic that differs for every individual, trying to make it objective and homogeneous, and then throwing in their own manipulative agendas.
Oh well, at least I live at the number one ski resort.
Relying on the opinion of ranking makers is a hell of a lot easier than going out and making the decision on your own. But what rankings don't account for are the differences in people's preference when it come to what they desire - in this case a ski vacation.
Now don't get me wrong, I think Vail is a fantastic resort and ski area, but some vacationers may not want to hop on the next flight to Eagle before a little further investigation. Though Vail did hit the top ten in 13 of the 18 categories defined by Ski, it was only in the top five in two (terrain/variety and lifts) - and it wasn't number one in any single category. I'm not sure if price was one of the categories (the article doesn't hit newsstands until this week), but I'll venture a guess that affordability isn't one of Vail's claims to fame.
The amount of credence people place on rankings from mediocre media sources amazes me at times. Rankings come out constantly about the best places to live, best colleges, biggest party schools, highest paying college major, top companies, and whatever other non-quantifiable topic they can come up with (ok fine, you can quantify salaries). Denver/Boulder was recently ranked the best city for singles, which I think is a total crock. However friends from other parts of the country used to ask me if it's tough to beat all the women off (when I was living there of course). I doubt that a city nicknamed Menver can really be the best place for singles - whether you're male or female.
The college rankings have gotten my goat for years. The choice of a college is so personal that it can't be anywhere near possible to make a list of the country's best. I could see a particular individual making their own ranking of colleges that would be best for them, but a blanket statement of the best schools for everyone is downright impossible.
In fact, there has been much controversy over the validity of college rankings. U.S. News and World Report, which has long been touted as holier than thou when it comes to college rankings has been accused of changing ranking criteria to shuffle schools out of the top spot in an effort to peak more interest in their rankings. In 1998 the Association of American Law Schools called the U.S. News and World Report law school rankings, "misleading and dangerous". Basically these rankings are taking a subjective topic that differs for every individual, trying to make it objective and homogeneous, and then throwing in their own manipulative agendas.
Oh well, at least I live at the number one ski resort.
